Online Advertising

​OCG has been immersed in the complex and fast-paced field of online advertising. At Microsoft Advertising, we havepioneered complex mashup and sales dashboard solutions as well as provided Solutions Architect services for their reporting and BI platforms.

Our E-Learning solutions have allowed thousands of Microsoft professionals to take self-paced online training in order to be certified to use the Display Advertising platform’s BI cubes.

OCG developed and deployed a suite of Web-Based Training (WBT) solutions for Microsoft Display Advertising that allows managers and analysts around the world to take self-paced courses to learn how to use the platform’s analytical cubes. OCG developed all course content, visuals and graphic art, voice-over narration and audio editing as well as course construction and delivery.

OCG was engaged to establish standardized patterns and practices for the business intelligence platform. This covered all aspects of BI service and development and included delivery of a common set of procedures and templates published on SharePoint.

Olympic Consulting Group was engaged to write detailed user-facing document for all of the platforms analytical cubes and major dashboards. OCG created a unified suite of over 30 SharePoint sites to support the user community – helping to increase the support team’s customer satisfaction scores by creating high-clarity, uncluttered sites and portals. Our documentation set the standard for data repository documentation and was a pivotal asset in the rapid integration with Yahoo!

Olympic Consulting Group provided services as the Solutions Architect for the Reporting Platform Services group to unify disparate development teams and user communities leveraging the same implementation instance of Microsoft Office SharePoint Server (MOSS). OCG provided a common framework for object naming, group hierarchies, site permissions, and a formal process for deployment into the environment. This implementation of MOSS employed Collaboration Services, Web Page Authoring, Enterprise Search, Business Intelligence (Excel Services, KPIs, Dashboards, Analysis Services, Reporting Services) PerformancePoint Server, and included some workflow management. Deliverables were implemented and the stewardship of processes and standards were transitioned to permanent staff.

OCG also created applications for Microsoft Advertising including:

Sales Dashboard:  A web-based dashboards that brought actionable sales and marketing data to marketing professionals to help manage their day to day sales activities. Developed using: C#, ASP.NET Web Forms, WWF, WCF, SQL Server

EMMA:  The Economic Model for Microsoft Advertising – a sales modeling and reporting tool for forecasting long range planning and business performance, developed using MS Access, SQL Server, DTS.

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